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SDBarcelona connects individuals from the service design community, industry, public sector, and universities as well as everyone interested in the discipline. Our mission is to bring people with a service-oriented mindset together creating platforms for sharing experiences, exploring new tools and expanding knowledge.


But who’s SDBarcelona? Well, if you are related to Barcelona and interested in service innovation, YOU are SDB. This is not openness bullshit, we are an open non-profit group of people who sense the need for public stages where things happen, in this case around service innovation. We can also see the opportunity service design has to capitalise the creative capacity of the city to have a positive impact. Some folks organised the Launching, some others are now lead the Mappings, all people like you that decided that using the stage of SDB was a good idea.


Guiding Principles


Service Innovation

We designers, industry, and public institutions representatives see the need and opportunity services offer to have better economy, society and planet.



Shared goals are better achieved when all stakeholders work together. Indeed, creativity lies at the intersection of worldviews.



Nothing is more powerful that individuals pulled together by shared interests beyond the boundaries of the organisations they are part of.



To be able to represent the real pulse of the city, everybody must be able to use the stage for whatever it is useful for them and the community.



Organised Community


We have defined our organisation dynamics to ensure that everyone’s who shares SDB’s mission can actually openly take the stage, heavily relying on personal initiative and proactivity.

Organised Community


SDBarcelona emerges inspired by many excellent initiatives like Service Design Melbourne or Service Design Berlin.